Please select a case study
OUTDOORSmagic.com
Relevant content of the highest quality
Outdoorsmagic sets out to provide the outdoors enthusiast with all the information, entertainment and advice they need to get the most out of their walking; or to enjoy this passion with others while many miles from the hills.
Led by site editor Jon Doran, a veteran of the outdoors world and one of the Internet's genuine early adopters, the exhaustive content ranges from reviews on every piece of outdoors equipment available, route descriptions from all over the UK, features from all corners of the planet, and quirky anecdotes or insights touching on the readers' love of the outdoors.
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FISHINGmagic.com
Balances professional editorial with community...
Fishingmagic is the UK's leading angling website, but what makes the site really different is the engaging approach it takes to editorial.
Editor Graham Marsden has taken the site and created a real blend between the professionally commissioned editorial and news and stories written by members of the community itself. Graham has done this whilst maintaining the highest possible editorial standards, indeed the professionalism and passion in the editorial, together with this skillful balance of editorial and user generated stories, debate and reviews, is exactly what drives the site's success.
Fishingmagic draws passionate fishermen in, whatever their level. It engages them in a mix of authoritative and compelling writing, complemented by visually engaging gallery images, contentious forum debates and brutally honest tackle reviews.
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RoadCyclingUK.com
RoadCyclingUK.com: A case study in launching Magicalia Digital Publishing has long had leadership and a loyal audience in the cycling market, with its leading mountain biking website, Bikemagic.com. In 2004 the company spread its wings with a new launch into the road cycling market.
Magicalia's research demonstrated a need among advertisers, and users, for an equally interactive and innovative website in the road sector of the cycling market. There was widespread disillusionment with the media options - magazines and thin magazine websites "pushing" content - and Magicalia has been quick and successful in response to this need.
Read more
Relevant content of the highest quality
Outdoorsmagic sets out to provide the outdoors enthusiast with all the information, entertainment and advice they need to get the most out of their walking; or to enjoy this passion with others while many miles from the hills.
Led by site editor Jon Doran, a veteran of the outdoors world and one of the Internet's genuine early adopters, the exhaustive content ranges from reviews on every piece of outdoors equipment available, route descriptions from all over the UK, features from all corners of the planet, and quirky anecdotes or insights touching on the readers' love of the outdoors.
Read more
FISHINGmagic.com
Balances professional editorial with community...
Fishingmagic is the UK's leading angling website, but what makes the site really different is the engaging approach it takes to editorial.
Editor Graham Marsden has taken the site and created a real blend between the professionally commissioned editorial and news and stories written by members of the community itself. Graham has done this whilst maintaining the highest possible editorial standards, indeed the professionalism and passion in the editorial, together with this skillful balance of editorial and user generated stories, debate and reviews, is exactly what drives the site's success.
Fishingmagic draws passionate fishermen in, whatever their level. It engages them in a mix of authoritative and compelling writing, complemented by visually engaging gallery images, contentious forum debates and brutally honest tackle reviews.
Read more
RoadCyclingUK.com
RoadCyclingUK.com: A case study in launching Magicalia Digital Publishing has long had leadership and a loyal audience in the cycling market, with its leading mountain biking website, Bikemagic.com. In 2004 the company spread its wings with a new launch into the road cycling market.
Magicalia's research demonstrated a need among advertisers, and users, for an equally interactive and innovative website in the road sector of the cycling market. There was widespread disillusionment with the media options - magazines and thin magazine websites "pushing" content - and Magicalia has been quick and successful in response to this need.
Read more