One of the largest retailers of cables and accessories for hi-fi and AV systems in the UK. Hificables started out as a small family business selling a limited number of cable brands. Despite their strong search engine performance, it was not until they moved onto Magicalia's MCS platform that their business truly took off. With the new MCS site they gained an object-orientated site with a multilevel architecture that improved Hificables' performance on search engines and offered them the flexibility to expand their team with several customer services and order specialists while considerably increasing their product range.