Parker International

One of the original online and mail order retailers of road, track and triathlon gear in the UK began trading in 1985 as a family-owned mail order business. (Their passion for cycling, reflected in the strength of their brand was a key criteria when it came to choosing a partner to guide and drive the business forward online). The high end e-commerce solution supported by the Magicalia Commerce platform combined with the cross promotion benefits gained by association with Magicalia's RoadCyclingUK (one of the largest cycling community websites in the UK) proved to be strategically essential to the company's development. From the point of conversion to the MCS platform the business saw an immediate increase in their sales with strong growth from then onwards.