SRS Microsystems

An independent photographic retailer, one of only three UK retailers who buy photographic equipment directly from Pentax, as well as dealing for several other top brands. Their collaboration with Pentax and other leading photography brands gives SRS rare access to an exceptionally large range of products and the ability to offer customers uniquely competitive prices. Despite being a small store based in Watford their online business is strong, registering consistent year-on-year growth since they started using the Magicalia platform.