| 1999 |
Magicalia is founded as a specialist-interest digital-only publisher.
BikeMagic.com is its inaugural website |
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| 2000 |
Launches a number of sites including Golfmagic.com and Outdoorsmagic.com,
and wins the contract to publish Runnersworld.co.uk from NatMag Rodale Ltd |
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| 2002 |
Magicalia’s e-commerce product launches as a response to demand from advertisers.
Magicalia Commerce wins contract to develop CycleSurgery e-commerce platform |
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| 2005 |
More sites launch including ThinkBaby.co.uk, RoadcyclingUK.com and TheMainSail.com |
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| 2006 |
Magicalia is acquired by Exponent Private Equity. Acquires Encanta Media which publishes
9 special-interest magazines |
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| 2007 |
Acquires leading motorcycle website Visordown.com from management, and
motorcycle magazine TwoWheelsOnly from Haymarket. Buys Future Publishing’s parenting titles -
Junior, Junior Pregnancy and Baby, and Pregnancy, Baby and You. Magicalia Commerce reaches 50 clients
using its e-commerce platform |
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| 2008 |
Buys Practical Parenting from IPC Media. Former CNET Networks UK MD Tom Bureau joins
Magicalia as CEO and Duncan Tickell joins as MD Publishing from Incisive Media. The hobbyist magazine
division splits from the main business to form its own company, My Hobby Store. Magicalia integrates
its digital and print businesses in the Parenting and Active sectors as part of its cross-media strategy. |
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| 2009 |
As a key development in its Parenting market cross-media strategy launches
www.MadeForMums.com showcasing new technology platform innovations |
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